For this graphic design project, I set a personal challenge to complete it within a 12-hour timeframe. To find inspiration, I turned to Sharpen Design and discovered a prompt related to hot sauce. Drawing upon the concept of a hot sauce brand originating from Costa Rica, I decided to create a visually captivating display advertisement. Thorough research led me to identify the terms "Tico" and "Pura Vida" as ideal representations of Costa Rican culture and its association with the hot sauce. Additionally, I incorporated the locally grown chili, known for sweet and spicy flavor, into the design. With these elements in mind, I successfully crafted a label and branding that effectively embodied the essence of the country.
